https://gregthebruce.com Greg Bruce Tue, 24 Feb 2026 04:51:52 +0000 https://gregthebruce.com en https://gregthebruce.com/Folgers Tue, 24 Feb 2026 04:51:52 +0000 Greg Bruce https://gregthebruce.com/Folgers FolgersThe Best Part of Wakin’ Up About One iconic wake-up jingle. Seven classic wake-up songs. A single medley to blend them all — genres, tempos, keys, decades — together. &nbsp;&nbsp;We rebrewed the most famous jingle with the most famous wake-up songs. Proving that the coffee in never-ending red cans has always been, and will always be, The Best Part of Wakin’ Up. Side-note: they said you can't make jingles anymore... Had to get in our Don Draper bag and prove ‘em wrong 😤😤😤 Credits Jack Graham (CD) Kathryn Nicolai (CW) Madeline Honig (AD) Yohan Daver &amp; Sapna Ahluwalia (ECD) Erica Roberts (CCO) CALMATIC (DIR)Mah Ferraz (ED) Soundtree (MUSIC) SuperExploder (MIX) Press: AdAge, Adweek, Muse by Clios, Little Black Book, The Drum, Shots, Adweek,&nbsp;DesignRush <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/a7633e0733224a191012ad2d8d1473c7c240647f05fe1060f48f645dc36f2a63/YSEF0973000_Dog_Walker_Gif.gif" data-mid="245265357" border="0" src="https://freight.cargo.site/w/640/i/a7633e0733224a191012ad2d8d1473c7c240647f05fe1060f48f645dc36f2a63/YSEF0973000_Dog_Walker_Gif.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/9a43ed9ec3dcc9ef5e0f5b290533f2ddaed5e83161855edaef5eda033c1e7030/YSEF0974000_Headbanger_GIf.gif" data-mid="245265358" border="0" src="https://freight.cargo.site/w/640/i/9a43ed9ec3dcc9ef5e0f5b290533f2ddaed5e83161855edaef5eda033c1e7030/YSEF0974000_Headbanger_GIf.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/f932d39bb9ca248c3c1188bfe04ea23a1e2a7dd73aac2d1bd56a812a74b281e4/YSEF0976000_Landromat_Gif.gif" data-mid="245265387" border="0" src="https://freight.cargo.site/w/640/i/f932d39bb9ca248c3c1188bfe04ea23a1e2a7dd73aac2d1bd56a812a74b281e4/YSEF0976000_Landromat_Gif.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/3087e5bd0633b85fb3e4856cfb7420fc645c86708a21fdbee639c491accd281a/YSEF0980000_Coffee_Press_Gif.gif" data-mid="245265359" border="0" src="https://freight.cargo.site/w/640/i/3087e5bd0633b85fb3e4856cfb7420fc645c86708a21fdbee639c491accd281a/YSEF0980000_Coffee_Press_Gif.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/07d99fc7bdbafde1ce8608858791de7c6867ef7bc58f54b7a59816dd7b53ce31/YSEF0990000_GRWM_Gif.gif" data-mid="245265390" border="0" src="https://freight.cargo.site/w/640/i/07d99fc7bdbafde1ce8608858791de7c6867ef7bc58f54b7a59816dd7b53ce31/YSEF0990000_GRWM_Gif.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/03c9e9b75255ef2338269b4d639b2b5054cd173c9aea67a3da88b0248450fa0d/YSEF0987000_Park_Dogs_Gif.gif" data-mid="245265389" border="0" src="https://freight.cargo.site/w/640/i/03c9e9b75255ef2338269b4d639b2b5054cd173c9aea67a3da88b0248450fa0d/YSEF0987000_Park_Dogs_Gif.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/b9b6c390aa721298af09c5cb91582db7fd52dbc0de7e514bd7566bc492f083a9/YSEF0978000_Half_Caff_Gif.gif" data-mid="245265392" border="0" src="https://freight.cargo.site/w/640/i/b9b6c390aa721298af09c5cb91582db7fd52dbc0de7e514bd7566bc492f083a9/YSEF0978000_Half_Caff_Gif.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/0a0eea976042dfc1f045a810a72469c2ffec55bfb3e6e8d85d1462fa967d6e4f/YSEF0981000_Coffee_Drip_Gif.gif" data-mid="245265393" border="0" src="https://freight.cargo.site/w/640/i/0a0eea976042dfc1f045a810a72469c2ffec55bfb3e6e8d85d1462fa967d6e4f/YSEF0981000_Coffee_Drip_Gif.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/5c2465d0ac32f079d0067e58ec2619b37ff582bf0e4c58a35336a6a616f08116/YSEF0988000_Dad_Car_Gif.gif" data-mid="245265395" border="0" src="https://freight.cargo.site/w/640/i/5c2465d0ac32f079d0067e58ec2619b37ff582bf0e4c58a35336a6a616f08116/YSEF0988000_Dad_Car_Gif.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/84b4d8de1eccac300e3e12c23a609cff097ad6d4c08c24ba869af88921683eca/YSEF0979000_Makeup_Gif.gif" data-mid="245265388" border="0" src="https://freight.cargo.site/w/640/i/84b4d8de1eccac300e3e12c23a609cff097ad6d4c08c24ba869af88921683eca/YSEF0979000_Makeup_Gif.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/9446bed789e0fd955718f273e163b5f8836100e359c4527527abf03577287cb5/YSEF0982000_Folgers_Logo_Gif.gif" data-mid="245265394" border="0" src="https://freight.cargo.site/w/640/i/9446bed789e0fd955718f273e163b5f8836100e359c4527527abf03577287cb5/YSEF0982000_Folgers_Logo_Gif.gif" /> https://gregthebruce.com/Heineken-Silver Tue, 10 Oct 2023 20:10:57 +0000 Greg Bruce https://gregthebruce.com/Heineken-Silver Heineken SilverAll the Taste, No Bitter Endings (New Product Launch) About Beer. That’s not bitter. Stories. That don’t end bitterly. This was a brand new creative platform for a brand new, less bitter beer: Heineken Silver. So a vindictive viking family drama was fitting. The (non-bitter) End. Credits Jack Graham (AD) Yohan Daver and Sapna Ahluwalia (GCD) Kasia Canning and Estefanio Holtz (ECD) Erica Roberts (CCO) Tim Godsall (DIR) Geoff Hounsell (ED) Blacksmith (VFX) Human (SOUND) <img width="2880" height="1978" width_o="2880" height_o="1978" data-src="https://freight.cargo.site/t/original/i/15971aae0ef8e8c128a056e3acf63f3bda7ed51b1e5160db354b844d3e00de04/IMAGE_1.jpg" data-mid="193302963" border="0" src="https://freight.cargo.site/w/1000/i/15971aae0ef8e8c128a056e3acf63f3bda7ed51b1e5160db354b844d3e00de04/IMAGE_1.jpg" /> <img width="2880" height="1978" width_o="2880" height_o="1978" data-src="https://freight.cargo.site/t/original/i/0fb48a156fb836b07820b430094ebf4522f79d751695f456283adf1621176533/IMAGE_4.jpg" data-mid="193302967" border="0" src="https://freight.cargo.site/w/1000/i/0fb48a156fb836b07820b430094ebf4522f79d751695f456283adf1621176533/IMAGE_4.jpg" /> <img width="2880" height="1978" width_o="2880" height_o="1978" data-src="https://freight.cargo.site/t/original/i/fa25fc9b24a8b8a2e82b44282469207c06419dc9133fecc3b996f338e24c654b/IMAGE_2.jpg" data-mid="193302964" border="0" src="https://freight.cargo.site/w/1000/i/fa25fc9b24a8b8a2e82b44282469207c06419dc9133fecc3b996f338e24c654b/IMAGE_2.jpg" /> <img width="2880" height="1978" width_o="2880" height_o="1978" data-src="https://freight.cargo.site/t/original/i/51a4947eb59bbc69fbff268fe7baef59d2d12e923876d9814cbbd86083d99aaf/IMAGE_3.jpg" data-mid="193302966" border="0" src="https://freight.cargo.site/w/1000/i/51a4947eb59bbc69fbff268fe7baef59d2d12e923876d9814cbbd86083d99aaf/IMAGE_3.jpg" /> Some good ol’ radio.&nbsp;Radio Mercury Awards Finalist. https://gregthebruce.com/New-York-Knicks Tue, 13 Jul 2021 17:40:03 +0000 Greg Bruce https://gregthebruce.com/New-York-Knicks New York KnicksWe Here (Playoffs Campaign) About Flashback to 2021: The Knicks hadn’t been The Knicks for a long time. They shuttered their doors to countless coaches and rosters.Had an eight-season-long hibernation without a Playoffs appearance.And took jabs from Pixar’s Soul. Harsh.But none of that stopped them. They clinched the 4th seed in the East.Turned every ear-splitting critic into crickets.And gave Stephen A. Smith a new phrase to scream across the airwaves.The Knicks let the world know: We here. Credits Jack Graham (AD) Jason Campbell (CCO) Alex Little and Karsten Jurkschat (GCD) Nick Divers (ED)Michael K Williams (VO) Clio - Gold (Direct) Clio - Silver (Film) Clio - Bronze (Public Relations)Clios Shortlist x 2Sold out the Garden every Playoff game.This was a COVID Production. <img width="2500" height="1246" width_o="2500" height_o="1246" data-src="https://freight.cargo.site/t/original/i/5d21bf2ac9b2ad87a88daea5ca4a5b9109051da966305f4b871daf98355bb964/Screen-Shot-2021-05-14-at-12.25.51-PM.png" data-mid="114278011" border="0" src="https://freight.cargo.site/w/1000/i/5d21bf2ac9b2ad87a88daea5ca4a5b9109051da966305f4b871daf98355bb964/Screen-Shot-2021-05-14-at-12.25.51-PM.png" /> VISUALSInstead of using action-packed photography, we went for a stripped-back and raw aesthetic. Gritty and grainy.The look and feel represents these Knicks and how quietly disruptive they’ve been all season. <img width="864" height="432" width_o="864" height_o="432" data-src="https://freight.cargo.site/t/original/i/6f352372db8bf1a1808477b6f0974e378986a27643b6075546735d3480297fb2/NYK_PLAYOFFS21_OOH_7TH-AVE_NERLENS_864x432.jpeg" data-mid="114278009" border="0" src="https://freight.cargo.site/w/864/i/6f352372db8bf1a1808477b6f0974e378986a27643b6075546735d3480297fb2/NYK_PLAYOFFS21_OOH_7TH-AVE_NERLENS_864x432.jpeg" /> <img width="864" height="432" width_o="864" height_o="432" data-src="https://freight.cargo.site/t/original/i/a21dd2e197592f7c73c7cf4dc29afcad5ceec9f48343541539b436cd28a2488c/NYK_PLAYOFFS21_OOH_7TH-AVE_HIGH-FIVE_864x432.jpeg" data-mid="114278008" border="0" src="https://freight.cargo.site/w/864/i/a21dd2e197592f7c73c7cf4dc29afcad5ceec9f48343541539b436cd28a2488c/NYK_PLAYOFFS21_OOH_7TH-AVE_HIGH-FIVE_864x432.jpeg" /> <img width="864" height="432" width_o="864" height_o="432" data-src="https://freight.cargo.site/t/original/i/44d5b74761d47971a4c0409216507033298fb01fddaf2cb5d5773545a67b91c2/NYK_WE-HERE_OOH_JULIUS-PROFILE_864x432.jpeg" data-mid="114278010" border="0" src="https://freight.cargo.site/w/864/i/44d5b74761d47971a4c0409216507033298fb01fddaf2cb5d5773545a67b91c2/NYK_WE-HERE_OOH_JULIUS-PROFILE_864x432.jpeg" /> <img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/d5916c972354b5fdf635830c783ff12617529905a209e33becb6a2257f830349/MSG_032819_004.jpeg" data-mid="114278006" border="0" src="https://freight.cargo.site/w/1000/i/d5916c972354b5fdf635830c783ff12617529905a209e33becb6a2257f830349/MSG_032819_004.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6adafae66c7cf92fb26550ac854d1b2d27dc9b3e0123f1f1ce833f900a48109f/HUD.png" data-mid="113760175" border="0" src="https://freight.cargo.site/w/1000/i/6adafae66c7cf92fb26550ac854d1b2d27dc9b3e0123f1f1ce833f900a48109f/HUD.png" /> HIGHLIGHTS Some things we also had a hand in and some that we didn’t. Oh, and the Memphis Grizllies fully stole “We Here” for their Playoffs appearnce a year later. Flattering.<img width="2154" height="1430" width_o="2154" height_o="1430" data-src="https://freight.cargo.site/t/original/i/856fc8883b59c89c2c75ff4a5840d0bc284aa1d8f7a14e5a066ade59b0e93d2f/Screenshot-2025-09-29-at-7.33.14PM.png" data-mid="238821371" border="0" src="https://freight.cargo.site/w/1000/i/856fc8883b59c89c2c75ff4a5840d0bc284aa1d8f7a14e5a066ade59b0e93d2f/Screenshot-2025-09-29-at-7.33.14PM.png" /> &nbsp; https://gregthebruce.com/Heineken-Silver-Year-2 Tue, 06 Aug 2024 20:12:53 +0000 Greg Bruce https://gregthebruce.com/Heineken-Silver-Year-2 Heineken SilverAll the Taste, No Bitter Endings (Year 2) AboutSame rodeo as year one just new films.They ended up not running, but still love ‘em. 🫠Long story. (Not really. Just sounds more dramatic.) Credits Jack Graham (ACD) Yohan Daver and Sapna Ahluwalia (GCD)Kasia Canning and Estefanio Holtz (ECD)Erica Roberts (CCO) Tim Godsall (DIR)Geoff Hounsell (ED)Blacksmith (VFX)Human (SFX) <img width="2880" height="992" width_o="2880" height_o="992" data-src="https://freight.cargo.site/t/original/i/3179335fad1e2a1f7579893a2f3d774e6accc2366e67c63e52bb8518ed70b6a6/Screenshot-2024-08-06-at-4.55.04PM.png" data-mid="215990103" border="0" src="https://freight.cargo.site/w/1000/i/3179335fad1e2a1f7579893a2f3d774e6accc2366e67c63e52bb8518ed70b6a6/Screenshot-2024-08-06-at-4.55.04PM.png" /> <img width="2880" height="990" width_o="2880" height_o="990" data-src="https://freight.cargo.site/t/original/i/9ea7d6114e6655e87ebeeb1ac94830c9d948d414de08a30a4ed317b88f151d7a/Screenshot-2024-08-06-at-4.55.26PM.png" data-mid="215990104" border="0" src="https://freight.cargo.site/w/1000/i/9ea7d6114e6655e87ebeeb1ac94830c9d948d414de08a30a4ed317b88f151d7a/Screenshot-2024-08-06-at-4.55.26PM.png" /> <img width="2880" height="986" width_o="2880" height_o="986" data-src="https://freight.cargo.site/t/original/i/756a8920f7fa9c5005352454df7d2c75ccbb7d5c1dc800f7e971dfb623fdd8db/Screenshot-2024-08-07-at-11.38.50AM.png" data-mid="215990323" border="0" src="https://freight.cargo.site/w/1000/i/756a8920f7fa9c5005352454df7d2c75ccbb7d5c1dc800f7e971dfb623fdd8db/Screenshot-2024-08-07-at-11.38.50AM.png" /> <img width="2880" height="990" width_o="2880" height_o="990" data-src="https://freight.cargo.site/t/original/i/fa3ed87b6a94258f1c84948e6d21c2d7fb937f96861857c7ef14cef4783d3947/Screenshot-2024-08-07-at-11.36.51AM.png" data-mid="215990318" border="0" src="https://freight.cargo.site/w/1000/i/fa3ed87b6a94258f1c84948e6d21c2d7fb937f96861857c7ef14cef4783d3947/Screenshot-2024-08-07-at-11.36.51AM.png" /> <img width="2880" height="984" width_o="2880" height_o="984" data-src="https://freight.cargo.site/t/original/i/2affbe7ba714c1694e70557432f85dc6aed23d61482a647bf2fcd61d295c837f/Screenshot-2024-08-06-at-4.57.28PM.png" data-mid="215990108" border="0" src="https://freight.cargo.site/w/1000/i/2affbe7ba714c1694e70557432f85dc6aed23d61482a647bf2fcd61d295c837f/Screenshot-2024-08-06-at-4.57.28PM.png" /> <img width="2880" height="992" width_o="2880" height_o="992" data-src="https://freight.cargo.site/t/original/i/d6c1c020a71f0c50b24f79003cb96c5963759a09306cd1cf45167de46fcc5130/Screenshot-2024-08-06-at-4.56.15PM.png" data-mid="215990106" border="0" src="https://freight.cargo.site/w/1000/i/d6c1c020a71f0c50b24f79003cb96c5963759a09306cd1cf45167de46fcc5130/Screenshot-2024-08-06-at-4.56.15PM.png" /> <img width="3420" height="1386" width_o="3420" height_o="1386" data-src="https://freight.cargo.site/t/original/i/c8ed3240fc0db6d96d3cd1bf80c6f135d5b8e4169ba87596f2dd20b1cac335e8/Screenshot-2025-08-15-at-4.06.34PM.png" data-mid="237072612" border="0" src="https://freight.cargo.site/w/1000/i/c8ed3240fc0db6d96d3cd1bf80c6f135d5b8e4169ba87596f2dd20b1cac335e8/Screenshot-2025-08-15-at-4.06.34PM.png" /> <img width="3420" height="1386" width_o="3420" height_o="1386" data-src="https://freight.cargo.site/t/original/i/dd50bc58ddc7e1c32797b7cf2145298a28421cbee7bca4f6e33a290095de7d44/Screenshot-2025-08-15-at-4.05.54PM.png" data-mid="237072610" border="0" src="https://freight.cargo.site/w/1000/i/dd50bc58ddc7e1c32797b7cf2145298a28421cbee7bca4f6e33a290095de7d44/Screenshot-2025-08-15-at-4.05.54PM.png" /> <img width="3420" height="1384" width_o="3420" height_o="1384" data-src="https://freight.cargo.site/t/original/i/6abf450577bd0d744d3b9cddb0ef1b2b17039d05dec64b0b440c6123db41e6db/Screenshot-2025-08-15-at-4.07.07PM.png" data-mid="237072614" border="0" src="https://freight.cargo.site/w/1000/i/6abf450577bd0d744d3b9cddb0ef1b2b17039d05dec64b0b440c6123db41e6db/Screenshot-2025-08-15-at-4.07.07PM.png" /> <img width="3420" height="1386" width_o="3420" height_o="1386" data-src="https://freight.cargo.site/t/original/i/f839faf7ed8272db2146ac4bf84380b0c356cf6001ebf803e039e9f641c2242f/Screenshot-2025-08-15-at-4.07.21PM.png" data-mid="237072615" border="0" src="https://freight.cargo.site/w/1000/i/f839faf7ed8272db2146ac4bf84380b0c356cf6001ebf803e039e9f641c2242f/Screenshot-2025-08-15-at-4.07.21PM.png" /> <img width="3420" height="1384" width_o="3420" height_o="1384" data-src="https://freight.cargo.site/t/original/i/4c0550ab6be0bebfdc1c91021bbff819ed3bc7d7ba7ee64d17a066ac8d3d4cf3/Screenshot-2025-08-15-at-4.07.36PM.png" data-mid="237072616" border="0" src="https://freight.cargo.site/w/1000/i/4c0550ab6be0bebfdc1c91021bbff819ed3bc7d7ba7ee64d17a066ac8d3d4cf3/Screenshot-2025-08-15-at-4.07.36PM.png" /> <img width="3420" height="1386" width_o="3420" height_o="1386" data-src="https://freight.cargo.site/t/original/i/80b662e60f946c565d79c312af3133a419cf81ec1488bfe3b0f787f3361195a9/Screenshot-2025-08-15-at-4.08.09PM.png" data-mid="237072618" border="0" src="https://freight.cargo.site/w/1000/i/80b662e60f946c565d79c312af3133a419cf81ec1488bfe3b0f787f3361195a9/Screenshot-2025-08-15-at-4.08.09PM.png" /> https://gregthebruce.com/Grey-Goose Fri, 27 Jun 2025 19:36:32 +0000 Greg Bruce https://gregthebruce.com/Grey-Goose Grey GooseMake Time Wait About Make Time Wait is an ode to the ways of the French. To appreciating little details, savoring the seconds, chasing joie de vivre. Wasting time, not life. Also, haven’t you always wanted to create a fictional hotel for Zoe Saldaña to frolic in and be a silly goose? Same. Credits Jack Graham (ACD) Yohan Daver and Sapna Ahluwalia (GCD) Sho Matsuzaki (GCD) Marcos Kohltar (CCO) Erica Roberts (CCO)Martin Werner (DIR) Rodrigo Prieto (DP) Ronan Gallagher (PHOTO)Russell Icke + Tiffany Tavares (ED) Harbor (SOUND + VFX + Color) More to come <img width="3408" height="1536" width_o="3408" height_o="1536" data-src="https://freight.cargo.site/t/original/i/214fd48e523b2fe27e7860b814921566dec202a53b8689254340cfd6bed719d9/Screenshot-2025-07-29-at-11.25.18PM.png" data-mid="236424192" border="0" src="https://freight.cargo.site/w/1000/i/214fd48e523b2fe27e7860b814921566dec202a53b8689254340cfd6bed719d9/Screenshot-2025-07-29-at-11.25.18PM.png" /> <img width="3416" height="1540" width_o="3416" height_o="1540" data-src="https://freight.cargo.site/t/original/i/a7ea343bc4846fe75c9e9ccbbedf239a433aac69d034d433803f2617ce39e5d8/Screenshot-2025-07-29-at-11.25.43PM.png" data-mid="236424193" border="0" 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data-src="https://freight.cargo.site/t/original/i/63a1e064f5e166dfa807392bd9e4f21e1ff505db99537566707f5d68b67e08d6/FY26_GreyGoose_Original_MTW_OffTheClock_OOH_16x9_Static.png" data-mid="238674377" border="0" src="https://freight.cargo.site/w/1000/i/63a1e064f5e166dfa807392bd9e4f21e1ff505db99537566707f5d68b67e08d6/FY26_GreyGoose_Original_MTW_OffTheClock_OOH_16x9_Static.png" /> <img width="5347" height="9501" width_o="5347" height_o="9501" data-src="https://freight.cargo.site/t/original/i/2f1116ebbb4ca698b19e7033ee22ed159150816b5163421907e693441ef4b3d7/FY26_GreyGoose_Original_MTW_OffTheClock_3Housekeepers_OOH_9x16_Static.png" data-mid="238674376" border="0" src="https://freight.cargo.site/w/1000/i/2f1116ebbb4ca698b19e7033ee22ed159150816b5163421907e693441ef4b3d7/FY26_GreyGoose_Original_MTW_OffTheClock_3Housekeepers_OOH_9x16_Static.png" /> <img width="2160" height="3840" width_o="2160" height_o="3840" data-src="https://freight.cargo.site/t/original/i/43113a4a8c43f2307f1b5fced85e4adbafda0bbf46cfe1c509755f33e665f3b5/GG_WhatsTheRush_LA.D400TS_2160x3840.png" data-mid="237951192" border="0" src="https://freight.cargo.site/w/1000/i/43113a4a8c43f2307f1b5fced85e4adbafda0bbf46cfe1c509755f33e665f3b5/GG_WhatsTheRush_LA.D400TS_2160x3840.png" /> <img width="2162" height="1216" width_o="2162" height_o="1216" data-src="https://freight.cargo.site/t/original/i/1ceb063ea5bd377799fa08efe049d0a81862cef247ee1e7cbc1592f27f4782ab/FY26_Global_GreyGoose_Original_WhatsTheRush_OOHLayout_Horizontal_PNG_2160x1216.png" data-mid="237951191" border="0" src="https://freight.cargo.site/w/1000/i/1ceb063ea5bd377799fa08efe049d0a81862cef247ee1e7cbc1592f27f4782ab/FY26_Global_GreyGoose_Original_WhatsTheRush_OOHLayout_Horizontal_PNG_2160x1216.png" /> https://gregthebruce.com/Knicks-75th-Anniversary Sun, 28 Nov 2021 20:52:15 +0000 Greg Bruce https://gregthebruce.com/Knicks-75th-Anniversary New York KnicksBuilt by New York (75th Anniversary Campaign) About What do the Knicks, Nas, and all of New York share in common? They’re all built different, down to their DNA. Built by that junkyard dog tenacity running rampant up in Rucker.By fur coat warm-ups only Clyde could glide in.By that indescribale nature that makes a New Yorker, a New Yorker.Consider the 75th Anniversary of the Knicks celebrated. Bing Bong. Credits Jack Graham (AD) Kate Johnston (DESIGN)Jason Campbell (CCO) Alex Little and Karsten Jurkschat (GCD)Miko Lim (DIR) Federico Forlani (VFX)Nas (VO) Played on social, digital, TVC and the jumbotron of MSG. Shots article <img width="1278" height="696" width_o="1278" height_o="696" data-src="https://freight.cargo.site/t/original/i/82b4c7a26121051a56424c2044b984307c275864e635cdc6391ca0a6e2949c03/NYK_Randle.gif" data-mid="132746829" border="0" src="https://freight.cargo.site/w/1000/i/82b4c7a26121051a56424c2044b984307c275864e635cdc6391ca0a6e2949c03/NYK_Randle.gif" /> FLASH TREATMENT A mash-up of imagery, film, and audio merging multiple eras of Knicks history into one story. &nbsp;The city, the fans, and the history form shifting portraits of the past, present, and future of one of the greatest sports franchises ever. <img width="1278" height="696" width_o="1278" height_o="696" data-src="https://freight.cargo.site/t/original/i/ccf783220549cfddd28dad1e3f54b9175236bfd09ea0e39c7cab71c6604dfdbc/NYK_FACE.gif" data-mid="132746821" border="0" src="https://freight.cargo.site/w/1000/i/ccf783220549cfddd28dad1e3f54b9175236bfd09ea0e39c7cab71c6604dfdbc/NYK_FACE.gif" /> <img width="1278" height="696" 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src="https://freight.cargo.site/w/1000/i/8369a4661d87f6ada22ae1772b39220e6367969c41ce0c90af1e6281cd848b5f/NYK_BANNERS.gif" /> <img width="1278" height="696" width_o="1278" height_o="696" data-src="https://freight.cargo.site/t/original/i/22fda358e517991ee08092c1d49b6f7edff38b3d871d3528c384ead3bd40cd21/NYK_Quick.gif" data-mid="132746828" border="0" src="https://freight.cargo.site/w/1000/i/22fda358e517991ee08092c1d49b6f7edff38b3d871d3528c384ead3bd40cd21/NYK_Quick.gif" /> <img width="1278" height="696" width_o="1278" height_o="696" data-src="https://freight.cargo.site/t/original/i/1daf1cd6e0d84736b9fbbc592124c15fa3e782f7f120cf9d1fccd0115953be27/NYK_Swat.gif" data-mid="132746831" border="0" src="https://freight.cargo.site/w/1000/i/1daf1cd6e0d84736b9fbbc592124c15fa3e782f7f120cf9d1fccd0115953be27/NYK_Swat.gif" /> <img width="1964" height="766" width_o="1964" height_o="766" data-src="https://freight.cargo.site/t/original/i/6dbe2642b21bd5b78488cb0a4c9e60a641d4cbe09c5b5a3fb7dbcb1af32128ef/Screenshot-2025-09-29-at-4.47.05PM.png" data-mid="238817830" border="0" src="https://freight.cargo.site/w/1000/i/6dbe2642b21bd5b78488cb0a4c9e60a641d4cbe09c5b5a3fb7dbcb1af32128ef/Screenshot-2025-09-29-at-4.47.05PM.png" /> <img width="1050" height="680" width_o="1050" height_o="680" data-src="https://freight.cargo.site/t/original/i/a9f50f2a53d7332f147b6a5c9b2dc31b67a696216a2cadb22faa3c5f2d468164/Screenshot-2025-09-29-at-4.47.13PM.png" data-mid="238817831" border="0" src="https://freight.cargo.site/w/1000/i/a9f50f2a53d7332f147b6a5c9b2dc31b67a696216a2cadb22faa3c5f2d468164/Screenshot-2025-09-29-at-4.47.13PM.png" /> <img width="1290" height="922" width_o="1290" height_o="922" data-src="https://freight.cargo.site/t/original/i/c929f6e995f6c0bdbd696db1d1f285de6118f2071c890a3b710a13a8aaa747fd/Screenshot-2026-03-11-at-3.32.52PM.png" data-mid="245905501" border="0" src="https://freight.cargo.site/w/1000/i/c929f6e995f6c0bdbd696db1d1f285de6118f2071c890a3b710a13a8aaa747fd/Screenshot-2026-03-11-at-3.32.52PM.png" /> <img width="1318" height="928" width_o="1318" height_o="928" data-src="https://freight.cargo.site/t/original/i/7dee5c32b17d1fddb093b20651b69826187a7767c9bc4edcb49186f7259a498d/Screenshot-2026-03-11-at-3.32.40PM.png" data-mid="245905500" border="0" src="https://freight.cargo.site/w/1000/i/7dee5c32b17d1fddb093b20651b69826187a7767c9bc4edcb49186f7259a498d/Screenshot-2026-03-11-at-3.32.40PM.png" /> <img width="1276" height="934" width_o="1276" height_o="934" data-src="https://freight.cargo.site/t/original/i/e870a8642cc9216e440838f65757e2a2e622c360ac37fef08277531c87f21af3/Screenshot-2026-03-11-at-3.33.00PM.png" data-mid="245905502" border="0" src="https://freight.cargo.site/w/1000/i/e870a8642cc9216e440838f65757e2a2e622c360ac37fef08277531c87f21af3/Screenshot-2026-03-11-at-3.33.00PM.png" /> https://gregthebruce.com/Coinbase-x-NBA Wed, 30 Oct 2024 16:22:56 +0000 Greg Bruce https://gregthebruce.com/Coinbase-x-NBA Coinbase x NBA See Things in (specific NBA star’s initials that are redacted to protect me legally) About We created a visual metaphor for how noisy, confusing, disorienting the crypto industry can be. And had Coinbase cut through it clearly. Too many reasons this didn’t run. My favorite was that some networks claimed people would think their TVs were malfunctioning. During the NBA Finals. Ain’t that the goal. Hit me for the&nbsp;password. Credits Jack Graham (AD) Rene Schultz and Jacob Norremark (CD) Jason Cambell (CCO) Rubberband (DIR) Dylan Edwards (ED) Blacksmith (VFX) <img width="3420" height="1460" width_o="3420" height_o="1460" data-src="https://freight.cargo.site/t/original/i/97b7e9b3511e46619f194030f9290e3585824fbf2b2e5a989bd800fd41556c07/Screenshot-2024-10-30-at-12.34.48PM.png" data-mid="220601182" border="0" src="https://freight.cargo.site/w/1000/i/97b7e9b3511e46619f194030f9290e3585824fbf2b2e5a989bd800fd41556c07/Screenshot-2024-10-30-at-12.34.48PM.png" /> <img width="3418" height="1452" width_o="3418" height_o="1452" data-src="https://freight.cargo.site/t/original/i/69d7bd38e8e4adc30db1c2de0389686bcee8480d5ca3b58247800b9cbb031569/Screenshot-2024-10-30-at-12.35.19PM.png" data-mid="220601185" border="0" src="https://freight.cargo.site/w/1000/i/69d7bd38e8e4adc30db1c2de0389686bcee8480d5ca3b58247800b9cbb031569/Screenshot-2024-10-30-at-12.35.19PM.png" /> <img width="3416" height="1462" width_o="3416" height_o="1462" data-src="https://freight.cargo.site/t/original/i/1c8e63c3a05d59c3f92891da803292a8fc62083d8370f2a857f0b9f3bfa3677b/Screenshot-2024-10-30-at-12.36.13PM.png" data-mid="220601189" border="0" src="https://freight.cargo.site/w/1000/i/1c8e63c3a05d59c3f92891da803292a8fc62083d8370f2a857f0b9f3bfa3677b/Screenshot-2024-10-30-at-12.36.13PM.png" /> <img width="3420" height="1462" width_o="3420" height_o="1462" data-src="https://freight.cargo.site/t/original/i/317ed5b8d3150e0552535dc935844c995dd09ccd62f0e9da466194bea8887f94/Screenshot-2024-10-30-at-12.36.58PM.png" data-mid="220601190" border="0" src="https://freight.cargo.site/w/1000/i/317ed5b8d3150e0552535dc935844c995dd09ccd62f0e9da466194bea8887f94/Screenshot-2024-10-30-at-12.36.58PM.png" /> https://gregthebruce.com/Cooper-Tires Fri, 27 Jun 2025 15:07:15 +0000 Greg Bruce https://gregthebruce.com/Cooper-Tires Cooper My Car Wears Coopers (Goodyear) About Tires. Usually, they’re all about tech, specs, and mud.&nbsp;We wanted to treat them more like sneakers, since they’re essentially shoes for cars. That opened up a rich world to tell stories between drivers and their Cooper-wearing cars, brought to life through the visual stylings of Jaron Albertin. Credits Jack Graham (ACD) Felipe Pavani and Jimmy Burton (CD) Estefanio Holtz&nbsp;(ECD) Erica Roberts (CCO) Jaron Albertin (DIR) Adam Robinson&nbsp;(ED) Barking Owl (SOUND) <img width="1948" height="1096" width_o="1948" height_o="1096" data-src="https://freight.cargo.site/t/original/i/587cb85f0ba3230b10d0292d1048f967fbaa92ce782ffefced8eef847e9bd73d/Adobe-Express---CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H-1.gif" data-mid="236848114" border="0" src="https://freight.cargo.site/w/1000/i/587cb85f0ba3230b10d0292d1048f967fbaa92ce782ffefced8eef847e9bd73d/Adobe-Express---CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H-1.gif" /> <img width="1058" height="596" width_o="1058" height_o="596" data-src="https://freight.cargo.site/t/original/i/a83297095cc1e051ef8308950046f9aae423c2e569459c27bdf4a7ae792dac40/Adobe-Express---CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H.gif" data-mid="236848105" border="0" src="https://freight.cargo.site/w/1000/i/a83297095cc1e051ef8308950046f9aae423c2e569459c27bdf4a7ae792dac40/Adobe-Express---CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H.gif" /> <img width="1756" height="988" width_o="1756" height_o="988" data-src="https://freight.cargo.site/t/original/i/8c686d80c7a347e0d3d8be7c36c421b9d6855c4588b7682382c3efb48b55ae2d/Adobe-Express---CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H-2.gif" data-mid="236848115" border="0" src="https://freight.cargo.site/w/1000/i/8c686d80c7a347e0d3d8be7c36c421b9d6855c4588b7682382c3efb48b55ae2d/Adobe-Express---CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H-2.gif" /> <img width="1862" height="1862" width_o="1862" height_o="1862" data-src="https://freight.cargo.site/t/original/i/02cf80aa940cdbe82dc694fbd34ec203245615fdc0a240427b0126cc90ae7a84/COOPER-STEP.gif" data-mid="236837775" border="0" src="https://freight.cargo.site/w/1000/i/02cf80aa940cdbe82dc694fbd34ec203245615fdc0a240427b0126cc90ae7a84/COOPER-STEP.gif" /> <img width="1352" height="760" width_o="1352" height_o="760" data-src="https://freight.cargo.site/t/original/i/5fff906a050ad2ed944d998a92ac95f37a54e0bd6534648c79a7967d468c2951/Adobe-Express---CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H-3.gif" data-mid="236848629" border="0" src="https://freight.cargo.site/w/1000/i/5fff906a050ad2ed944d998a92ac95f37a54e0bd6534648c79a7967d468c2951/Adobe-Express---CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H-3.gif" /> <img width="1736" height="1736" width_o="1736" height_o="1736" data-src="https://freight.cargo.site/t/original/i/82321b66f277b89f263d25842999cc5e66c9c9935cdae24c6c33a39126ec1771/GRANDMA-STICK.gif" data-mid="236837713" border="0" src="https://freight.cargo.site/w/1000/i/82321b66f277b89f263d25842999cc5e66c9c9935cdae24c6c33a39126ec1771/GRANDMA-STICK.gif" /> <img width="1604" height="1604" width_o="1604" height_o="1604" data-src="https://freight.cargo.site/t/original/i/2327b5322ceea7d4de390dc158c600bb06c50359e051a716ac0940992b282031/COBRA-SPEED.gif" data-mid="236837768" border="0" src="https://freight.cargo.site/w/1000/i/2327b5322ceea7d4de390dc158c600bb06c50359e051a716ac0940992b282031/COBRA-SPEED.gif" /> <img width="1075" height="806" width_o="1075" height_o="806" data-src="https://freight.cargo.site/t/original/i/20c1a559d031f99ac3abd4ab1c8d5b6f82cc735e303b711a34389ae2fadcd1f0/CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H-copy.gif" data-mid="236837792" border="0" src="https://freight.cargo.site/w/1000/i/20c1a559d031f99ac3abd4ab1c8d5b6f82cc735e303b711a34389ae2fadcd1f0/CooperTires_2024_Anthem_30_OLV_16x9_GTRT0018000H-copy.gif" /> <img width="1912" height="1912" width_o="1912" height_o="1912" data-src="https://freight.cargo.site/t/original/i/a1fb2ec58dbdc555b3da461235cdb88e3fa176971cfa97f7f77c82bea0ae104a/COOPER-SKRT.gif" data-mid="236837771" border="0" src="https://freight.cargo.site/w/1000/i/a1fb2ec58dbdc555b3da461235cdb88e3fa176971cfa97f7f77c82bea0ae104a/COOPER-SKRT.gif" /> <img width="1352" height="1352" width_o="1352" height_o="1352" data-src="https://freight.cargo.site/t/original/i/c90d03ce3d644cc7f4676ecf705d87d7c2e3059a5ed0b31d636eb075a54236a4/COOPER-SPLASH.gif" data-mid="236837778" border="0" src="https://freight.cargo.site/w/1000/i/c90d03ce3d644cc7f4676ecf705d87d7c2e3059a5ed0b31d636eb075a54236a4/COOPER-SPLASH.gif" /> https://gregthebruce.com/Grey-Goose-x-US-Open Mon, 15 Sep 2025 15:40:48 +0000 Greg Bruce https://gregthebruce.com/Grey-Goose-x-US-Open Grey Goose x US OpenThe Honey Foe Chain <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4e0d21af16c9627f52ec97e2db30054ed51ceb9a5670ec42722e0777a3947f86/LinkedinPost_01.jpg" data-mid="238242745" border="0" src="https://freight.cargo.site/w/1000/i/4e0d21af16c9627f52ec97e2db30054ed51ceb9a5670ec42722e0777a3947f86/LinkedinPost_01.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/bc1ca78c0f250a91a40a7b9aeccd0ad06ab7f1ac32a312c71b2c5bb01de8ba80/LinkedinPost_02.jpg" data-mid="238242746" border="0" src="https://freight.cargo.site/w/1000/i/bc1ca78c0f250a91a40a7b9aeccd0ad06ab7f1ac32a312c71b2c5bb01de8ba80/LinkedinPost_02.jpg" /> About Frances Tiafoe always wears his Big Foe chain. For the 2025 US Open, we made it even bigger. We reimagined his chain through the lens of the US Open’s most celebrated cocktail, the Honey Deuce, a raspberry lemonade drink served with three honeydew melon balls. How? By skewering his chain with a Goose Stirrer and three jewels resembling melon balls as O’s. Thus, the Honey Foe Chain was born. All for 10K. Which means happy clients, happy life. You know the saying. Credits Jack Graham (ACD)Estefanio Holtz (ECD)Johnny Nelson (Jeweller) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="868" height="1102" width_o="868" height_o="1102" data-src="https://freight.cargo.site/t/original/i/c02df907dbebb1f6e3057ee9c10a1e8956ca4b7138a261f24a0d71c10e4156ea/Screenshot-2025-09-01-at-10.44.33PM.png" data-mid="238243177" border="0" src="https://freight.cargo.site/w/868/i/c02df907dbebb1f6e3057ee9c10a1e8956ca4b7138a261f24a0d71c10e4156ea/Screenshot-2025-09-01-at-10.44.33PM.png" /> <img width="5365" height="6707" width_o="5365" height_o="6707" data-src="https://freight.cargo.site/t/original/i/2d29305d21502c207f1e1aff1d0c6491e931ee002c41c71ef7597da2a1b7e973/_MG_7407-1.jpeg" data-mid="238243053" border="0" src="https://freight.cargo.site/w/1000/i/2d29305d21502c207f1e1aff1d0c6491e931ee002c41c71ef7597da2a1b7e973/_MG_7407-1.jpeg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/744d0bbbf654acfe0e891389ba1299dea22a7d94f3f277f4da68acdfce3cfb94/STORIES_01.jpg" data-mid="238242696" border="0" src="https://freight.cargo.site/w/1000/i/744d0bbbf654acfe0e891389ba1299dea22a7d94f3f277f4da68acdfce3cfb94/STORIES_01.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/012346a0ccf6e563e42b0697c980493b3f807a015ac37b8d86cee7c17bdc4b4d/STORIES_02.jpg" data-mid="238242697" border="0" src="https://freight.cargo.site/w/1000/i/012346a0ccf6e563e42b0697c980493b3f807a015ac37b8d86cee7c17bdc4b4d/STORIES_02.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5cce8ccbeef7696add6bcdecbc840ef459a3ca2927ca05e5fd032930116c9339/STORIES_03.jpg" data-mid="238242698" border="0" src="https://freight.cargo.site/w/1000/i/5cce8ccbeef7696add6bcdecbc840ef459a3ca2927ca05e5fd032930116c9339/STORIES_03.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/32e3fc897400524088e3c170f9a87058a380c07d1f14631557f7a5888e635e40/STORIES_04.jpg" data-mid="238242736" border="0" src="https://freight.cargo.site/w/1000/i/32e3fc897400524088e3c170f9a87058a380c07d1f14631557f7a5888e635e40/STORIES_04.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6e974178d705092d8a4ab010368bf49fe0cc356d27e36c33deb69dcd80d2e8a9/LinkedinPost_04.jpg" data-mid="238242748" border="0" src="https://freight.cargo.site/w/1000/i/6e974178d705092d8a4ab010368bf49fe0cc356d27e36c33deb69dcd80d2e8a9/LinkedinPost_04.jpg" /> https://gregthebruce.com/Footlocker Sun, 16 Feb 2020 03:24:35 +0000 Greg Bruce https://gregthebruce.com/Footlocker Footaction (Footlocker)NO 1 WAY TO COZY About Footlocker wanted to be a part of the athlesiure movement bubbling in streetwear. They also just launched No 1 Way, a platform about supporting unconventional creativity. Enter: No 1 Way To Cozy, a holiday campaign championing a cozy state of mind, no matter where you are.With the crown of cozy, GUAPDAD4000, we showed how coziness exists even in the most luxe or lifeless places with alter-Guap-egos: Guapgarçon Quatre Mille (sommelier); Guapdentist 4000 (dentist with grills); The Phantom of the Guapera (opera singer). Credits Greg Bruce (CW + AD) Charlie Steadman (DESIGN) Doug Brundage (CD) Cinema VeryTaste (DIRECTOR) Jared Ryder (PHOTO)This was fun as hell. Product Product imagery for in-store, web, and social showed cozy taking many forms. <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/5991c4c7fc9b3f394faec2f84a11e1d8000e21ac0883656835f144784c8fda0a/footaction_46921984_210228709915563_9113503941078681932_n.jpg" data-mid="61186508" border="0" src="https://freight.cargo.site/w/1000/i/5991c4c7fc9b3f394faec2f84a11e1d8000e21ac0883656835f144784c8fda0a/footaction_46921984_210228709915563_9113503941078681932_n.jpg" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/0f4080235144efca37c0a731ac11f3bd09b1c08f99e61e8740d47dc08421f553/jaredryder_47691612_2583743491637523_1883712525592801607_n.jpg" data-mid="61186516" border="0" src="https://freight.cargo.site/w/1000/i/0f4080235144efca37c0a731ac11f3bd09b1c08f99e61e8740d47dc08421f553/jaredryder_47691612_2583743491637523_1883712525592801607_n.jpg" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/dadf864a2df3b63d1bdf98ff9626460c90f793dd5a747459fe847845efe262e7/footaction_47692770_307911079829535_9090324661104563548_n.jpg" data-mid="61186512" border="0" src="https://freight.cargo.site/w/1000/i/dadf864a2df3b63d1bdf98ff9626460c90f793dd5a747459fe847845efe262e7/footaction_47692770_307911079829535_9090324661104563548_n.jpg" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/b5855e8b0c8b78a44232fc6f506661f0cefb87b1b2325f3d391bab638c60d607/jaredryder_47692529_579380195859628_6893376243696532898_n.jpg" data-mid="61186517" border="0" src="https://freight.cargo.site/w/1000/i/b5855e8b0c8b78a44232fc6f506661f0cefb87b1b2325f3d391bab638c60d607/jaredryder_47692529_579380195859628_6893376243696532898_n.jpg" /> <img width="1445" height="1800" width_o="1445" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b4e45806fa07daf3ec7fa2850ad046252b078ec0686e3e4514c45a362f26b5ed/FOOTACTION-TIMBS.jpeg" data-mid="116043867" border="0" src="https://freight.cargo.site/w/1000/i/b4e45806fa07daf3ec7fa2850ad046252b078ec0686e3e4514c45a362f26b5ed/FOOTACTION-TIMBS.jpeg" /> Guap Lifestyle The three Guaps took over Footaction’s social channels and a dedicated website. <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/f963e60c44a7114ccbce371dbf5fac7c01a43294dc5e4a45fa71f0b4d1905fdb/footaction_46228036_912409319148294_2561149643462364938_n.jpg" data-mid="61186504" border="0" src="https://freight.cargo.site/w/1000/i/f963e60c44a7114ccbce371dbf5fac7c01a43294dc5e4a45fa71f0b4d1905fdb/footaction_46228036_912409319148294_2561149643462364938_n.jpg" /> <img width="854" height="1280" width_o="854" height_o="1280" data-src="https://freight.cargo.site/t/original/i/92e5ec39f106b85308fc1d96221ef54e34edf85c991a536c570b0568fbef0d59/5y5iv.JPG" data-mid="61187218" border="0" src="https://freight.cargo.site/w/854/i/92e5ec39f106b85308fc1d96221ef54e34edf85c991a536c570b0568fbef0d59/5y5iv.JPG" /> <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/2041849fa7c9b86149d3b6225f7b8f8f289e42edd4b12258a39d471e0efe1b75/9tcjj.JPG" data-mid="61187214" border="0" src="https://freight.cargo.site/w/1000/i/2041849fa7c9b86149d3b6225f7b8f8f289e42edd4b12258a39d471e0efe1b75/9tcjj.JPG" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/24dc73c9c37d01c46c9728f28589ed03d68754e83c693c39e0a661de5b7f7192/footaction_46537057_1213600368765299_682657649335823576_n.jpg" data-mid="61186505" border="0" src="https://freight.cargo.site/w/1000/i/24dc73c9c37d01c46c9728f28589ed03d68754e83c693c39e0a661de5b7f7192/footaction_46537057_1213600368765299_682657649335823576_n.jpg" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/1ddbe865bcd52ae611e314973baa68c37c2c85b7652b740cc205192c77fa730c/footaction_47273465_1931668120263353_3932901998427462300_n.jpg" data-mid="61186510" border="0" src="https://freight.cargo.site/w/1000/i/1ddbe865bcd52ae611e314973baa68c37c2c85b7652b740cc205192c77fa730c/footaction_47273465_1931668120263353_3932901998427462300_n.jpg" /> <img width="854" height="1280" width_o="854" height_o="1280" data-src="https://freight.cargo.site/t/original/i/42d56fd59de03077cfd85fbdab3e980428673ea41ce907274064aac014d40869/8jdd1.JPG" data-mid="61187219" border="0" src="https://freight.cargo.site/w/854/i/42d56fd59de03077cfd85fbdab3e980428673ea41ce907274064aac014d40869/8jdd1.JPG" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/178e45781f41f82ce7b8f4aecc3edb22c342c8b9569e123e162c9084a092fb2e/footaction_46675565_361387324442265_3948319839763518159_n.jpg" data-mid="61186506" border="0" src="https://freight.cargo.site/w/1000/i/178e45781f41f82ce7b8f4aecc3edb22c342c8b9569e123e162c9084a092fb2e/footaction_46675565_361387324442265_3948319839763518159_n.jpg" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/e68862b7b2d380a57b1418e31fb5b3ec413d38682f72c0e823f4164fc5e5bac8/jaredryder_47582161_332027847522243_7151671104578417432_n.jpg" data-mid="61186515" border="0" src="https://freight.cargo.site/w/1000/i/e68862b7b2d380a57b1418e31fb5b3ec413d38682f72c0e823f4164fc5e5bac8/jaredryder_47582161_332027847522243_7151671104578417432_n.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/44ff4f93b755c8915123f3e6257e1e8ee17e232b921a638e382831381d7adfab/60gol.JPG" data-mid="61187020" border="0" src="https://freight.cargo.site/w/1000/i/44ff4f93b755c8915123f3e6257e1e8ee17e232b921a638e382831381d7adfab/60gol.JPG" /> <img width="854" height="1280" width_o="854" height_o="1280" data-src="https://freight.cargo.site/t/original/i/49832a5ddcbb221b096240ab0d5992e36ff71f59212781da9a8ce9a941e28224/4dkq5.JPG" data-mid="61187217" border="0" src="https://freight.cargo.site/w/854/i/49832a5ddcbb221b096240ab0d5992e36ff71f59212781da9a8ce9a941e28224/4dkq5.JPG" /> <img width="1280" height="932" width_o="1280" height_o="932" data-src="https://freight.cargo.site/t/original/i/807e894ec172eaed12eca3999cc2dd728f3863b9acc2fd1354b9906b98153fc1/1xdvv.JPG" data-mid="61187213" border="0" src="https://freight.cargo.site/w/1000/i/807e894ec172eaed12eca3999cc2dd728f3863b9acc2fd1354b9906b98153fc1/1xdvv.JPG" /> <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/9df4827904157845b2801c185bebf656a012aeaeecc5ce54ee164243e584c6b5/guap-1.jpg" data-mid="61186513" border="0" src="https://freight.cargo.site/w/1000/i/9df4827904157845b2801c185bebf656a012aeaeecc5ce54ee164243e584c6b5/guap-1.jpg" /> <img width="1080" height="1345" width_o="1080" height_o="1345" data-src="https://freight.cargo.site/t/original/i/35f5bcbd8808b6a14dd6265e569524426e0654ce41a191b28dd1d68a62c9c16d/footaction_46728394_368892043887401_8807783059169088803_n.jpg" data-mid="61186507" border="0" src="https://freight.cargo.site/w/1000/i/35f5bcbd8808b6a14dd6265e569524426e0654ce41a191b28dd1d68a62c9c16d/footaction_46728394_368892043887401_8807783059169088803_n.jpg" /> Social Adapted Guapdad’s voice for Footaction channels, as well as some ghostwriting for my guy. <img width="1634" height="1194" width_o="1634" height_o="1194" data-src="https://freight.cargo.site/t/original/i/a9c2bc257c46b4610becaa52a5e4940425865bcb0cb5e7acea5ecb88905db106/Screen-Shot-2019-04-11-at-12.14.48-AM.png" data-mid="61186535" border="0" src="https://freight.cargo.site/w/1000/i/a9c2bc257c46b4610becaa52a5e4940425865bcb0cb5e7acea5ecb88905db106/Screen-Shot-2019-04-11-at-12.14.48-AM.png" /> <img width="1634" height="1194" width_o="1634" height_o="1194" data-src="https://freight.cargo.site/t/original/i/1541f1ef45eab4337f3a5bf2c6f39ebc32c8a81a163e552ecbc85e1dfd9c1118/Screen-Shot-2019-04-11-at-12.10.46-AM.png" data-mid="61186528" border="0" src="https://freight.cargo.site/w/1000/i/1541f1ef45eab4337f3a5bf2c6f39ebc32c8a81a163e552ecbc85e1dfd9c1118/Screen-Shot-2019-04-11-at-12.10.46-AM.png" /> <img width="1866" height="1186" width_o="1866" height_o="1186" data-src="https://freight.cargo.site/t/original/i/0589feee4de8286952458e8ae658fe174ad75e4db6bf531ec587ee3d390467fc/Screen-Shot-2019-04-11-at-12.10.57-AM.png" data-mid="61186529" border="0" src="https://freight.cargo.site/w/1000/i/0589feee4de8286952458e8ae658fe174ad75e4db6bf531ec587ee3d390467fc/Screen-Shot-2019-04-11-at-12.10.57-AM.png" /> <img width="1638" height="1206" width_o="1638" height_o="1206" data-src="https://freight.cargo.site/t/original/i/4bf6fe24778716c12a7e03e11f130ae62008f27496e1b467680bf2d3fad80ffb/Screen-Shot-2019-04-11-at-12.13.33-AM.png" data-mid="61186532" border="0" src="https://freight.cargo.site/w/1000/i/4bf6fe24778716c12a7e03e11f130ae62008f27496e1b467680bf2d3fad80ffb/Screen-Shot-2019-04-11-at-12.13.33-AM.png" /> <img width="1634" height="1196" width_o="1634" height_o="1196" data-src="https://freight.cargo.site/t/original/i/bbdd3f4c73c9644a64d20b2c3ccd4de5f6dc420b93644081b94703a87be7b3f1/Screen-Shot-2019-04-11-at-12.13.47-AM.png" data-mid="61186533" border="0" src="https://freight.cargo.site/w/1000/i/bbdd3f4c73c9644a64d20b2c3ccd4de5f6dc420b93644081b94703a87be7b3f1/Screen-Shot-2019-04-11-at-12.13.47-AM.png" /> <img width="1630" height="1196" width_o="1630" height_o="1196" data-src="https://freight.cargo.site/t/original/i/0312e99d4804f66cd770a6199a8b96ce73836a1c27bcb338ebde7146a053ccc5/Screen-Shot-2019-04-11-at-12.14.32-AM.png" data-mid="61186534" border="0" src="https://freight.cargo.site/w/1000/i/0312e99d4804f66cd770a6199a8b96ce73836a1c27bcb338ebde7146a053ccc5/Screen-Shot-2019-04-11-at-12.14.32-AM.png" /> <img width="1870" height="896" width_o="1870" height_o="896" data-src="https://freight.cargo.site/t/original/i/a4d3d069f3155f9f4a5ff36b91ef94bde385ee0fceb23f296e9aae93b077d328/Screen-Shot-2019-04-11-at-12.12.49-AM.png" data-mid="61186531" border="0" src="https://freight.cargo.site/w/1000/i/a4d3d069f3155f9f4a5ff36b91ef94bde385ee0fceb23f296e9aae93b077d328/Screen-Shot-2019-04-11-at-12.12.49-AM.png" /> <img width="1630" height="1200" width_o="1630" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3c9182f713e9e908d7af9845a4ffee4658c3f4dba3245ae5be845d7666598ff0/Screen-Shot-2019-04-11-at-12.10.31-AM.png" data-mid="61186527" border="0" src="https://freight.cargo.site/w/1000/i/3c9182f713e9e908d7af9845a4ffee4658c3f4dba3245ae5be845d7666598ff0/Screen-Shot-2019-04-11-at-12.10.31-AM.png" /> <img width="1634" height="1198" width_o="1634" height_o="1198" data-src="https://freight.cargo.site/t/original/i/80f1e97d3c8c5955eac18cd85590f2af6b11a96a692c637ebbba267e3afe52dd/Screen-Shot-2019-04-10-at-9.39.34-PM.png" data-mid="61186521" border="0" src="https://freight.cargo.site/w/1000/i/80f1e97d3c8c5955eac18cd85590f2af6b11a96a692c637ebbba267e3afe52dd/Screen-Shot-2019-04-10-at-9.39.34-PM.png" /> <img width="1125" height="1715" width_o="1125" height_o="1715" data-src="https://freight.cargo.site/t/original/i/b95673de8d92ccfcf4186fdc6ac742a2ad6db8f270d90ddb24fb3ebebd0e43c4/IMG_5913.JPG" data-mid="61187216" border="0" src="https://freight.cargo.site/w/1000/i/b95673de8d92ccfcf4186fdc6ac742a2ad6db8f270d90ddb24fb3ebebd0e43c4/IMG_5913.JPG" /> <img width="1119" height="1899" width_o="1119" height_o="1899" data-src="https://freight.cargo.site/t/original/i/e9a9e357dd7cd181081d5eb9a600207208e7c743af3160545fa90f0cb3a75526/IMG_5912.JPG" data-mid="61187215" border="0" src="https://freight.cargo.site/w/1000/i/e9a9e357dd7cd181081d5eb9a600207208e7c743af3160545fa90f0cb3a75526/IMG_5912.JPG" /> And if you’re wondering who Guap is... Who tf is Guapdad4000? He’s an Oakland-based rapper and self-proclaimed zoologist equipped with more alliteration chops than Dr.Seuss and a forte for scamming (Guap liked to borrow credit cards in a previous life). He’s not exactly a pure diety, but Guap is undoubtedly more cozy than any mere mortal. Plus, he liked the scripts. And posted way more than his contract. A natural, and cozy, relationship was born. <img width="1630" height="1200" width_o="1630" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a982d093eafae5579ca5fc7987c089dd93e1286e460ecda1fa1303bfb40905ab/Screen-Shot-2019-04-10-at-9.39.08-PM.png" data-mid="61186520" border="0" src="https://freight.cargo.site/w/1000/i/a982d093eafae5579ca5fc7987c089dd93e1286e460ecda1fa1303bfb40905ab/Screen-Shot-2019-04-10-at-9.39.08-PM.png" /> <img width="640" height="427" width_o="640" height_o="427" data-src="https://freight.cargo.site/t/original/i/3a017e5b45938fae6dd3650be4572ea1d5f8335d5898207ced05636c1fcac886/IMG_3320.JPG" data-mid="61187023" border="0" src="https://freight.cargo.site/w/640/i/3a017e5b45938fae6dd3650be4572ea1d5f8335d5898207ced05636c1fcac886/IMG_3320.JPG" /> PRESSRespect MagBossipThe KnockturnalBizbash Here are some photos I took at the mini-concert and camapign launch we held at a prestigious Upper West Side estate. Sadly, Nicole Kidman could not make it. <img width="950" height="1438" width_o="950" height_o="1438" data-src="https://freight.cargo.site/t/original/i/ed4497c80fa0251884fb65c3b99c2bad30611cfc6133d57c33bf50d9baf15d41/Screen-Shot-2019-04-10-at-10.45.05-PM.png" data-mid="61186526" border="0" src="https://freight.cargo.site/w/950/i/ed4497c80fa0251884fb65c3b99c2bad30611cfc6133d57c33bf50d9baf15d41/Screen-Shot-2019-04-10-at-10.45.05-PM.png" /> <img width="950" height="1436" width_o="950" height_o="1436" data-src="https://freight.cargo.site/t/original/i/72bf4b5076dfbbbd6264320b97fff80b685f870eac3cbaebf3cf9168a3db4fdf/Screen-Shot-2019-04-10-at-10.44.32-PM.png" data-mid="61186523" border="0" src="https://freight.cargo.site/w/950/i/72bf4b5076dfbbbd6264320b97fff80b685f870eac3cbaebf3cf9168a3db4fdf/Screen-Shot-2019-04-10-at-10.44.32-PM.png" /> <img width="956" height="1438" width_o="956" height_o="1438" data-src="https://freight.cargo.site/t/original/i/3bfd70949bf21589074e37a44f2b4eb11f78907ca53bb924e34dae44e5f5510c/Screen-Shot-2019-04-10-at-10.44.47-PM.png" data-mid="61186524" border="0" src="https://freight.cargo.site/w/956/i/3bfd70949bf21589074e37a44f2b4eb11f78907ca53bb924e34dae44e5f5510c/Screen-Shot-2019-04-10-at-10.44.47-PM.png" /> <img width="952" height="1436" width_o="952" height_o="1436" data-src="https://freight.cargo.site/t/original/i/c2af3a0e95c57b3c206b9e31424c7ba5fd75046dfc936be349806e234800e21c/Screen-Shot-2019-04-10-at-10.44.57-PM.png" data-mid="61186525" border="0" src="https://freight.cargo.site/w/952/i/c2af3a0e95c57b3c206b9e31424c7ba5fd75046dfc936be349806e234800e21c/Screen-Shot-2019-04-10-at-10.44.57-PM.png" />