Greg (the) Bruce is a writer and creative director.


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             ︎︎︎Writing
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Wet Ones
Just for hands. No ifs, ands or butts.





About

More than half of Americans have mistakenly used a hand wipe on their behinds. We wanted to remind those ass wipes out there: Wet Ones are just for hands.
Credits

Jack Graham (CD)
Yohan Daver & Sapna Ahluwalia (ECD)
Erica Roberts (CCO)
Joanna Durkalec (DESIGN)
Ale Burset (PHOTO)







The campaign just went live.
Times Square. Bus wraps. All over NYC.
Gathering all this is gonna be a pain in the —.











From PDX. Based in NYC.