Club C Collection — REEBOK
Challenge: The Reebok Club C is relatively unknown compared to other ubiqutious white sneakers (Air Force 1s, Stan Smiths, etc).
Insight: Beauty is in the eye of the beholder, or in this case, the wearer. And the Club C isn’t just worn by one type of person. It changes identities for whoever’s donning it—skaters, punks, preps, you name it. The “club” is open to all.
Idea: The Club C Collection, 3 amorphous accessories inspired by the multidisciplinary shoe made by 3 influential creators from different “clubs.” We made fur tassels for the sneakerheads, a tie-dyed sweatsuit for the skaters of the world, and a chainstitched tote with a leather handle for all the modern-day preps.
Insight: Beauty is in the eye of the beholder, or in this case, the wearer. And the Club C isn’t just worn by one type of person. It changes identities for whoever’s donning it—skaters, punks, preps, you name it. The “club” is open to all.
Idea: The Club C Collection, 3 amorphous accessories inspired by the multidisciplinary shoe made by 3 influential creators from different “clubs.” We made fur tassels for the sneakerheads, a tie-dyed sweatsuit for the skaters of the world, and a chainstitched tote with a leather handle for all the modern-day preps.
Client: Reebok
Agency: Team Epiphany
Role: Concept, Copywriting, Art Direction
Year: 2019
My teammates and I ideated each product, discussing the utilities we wanted to address with the creators, and moodboarding our vision for each product.
A one-off influencer brief became a much bigger PR story. The campaign surpassed all KPIs for social sharing three-fold and we even held an exclusive launch for the collection at the New Museum.
Agency: Team Epiphany
Role: Concept, Copywriting, Art Direction
Year: 2019
My teammates and I ideated each product, discussing the utilities we wanted to address with the creators, and moodboarding our vision for each product.
A one-off influencer brief became a much bigger PR story. The campaign surpassed all KPIs for social sharing three-fold and we even held an exclusive launch for the collection at the New Museum.
Uzumaki Cepeda
Faux-Fur Club C Tassels
Jimmy Gorecki
Tie-Dyed Sweats
Brian Blakely
Club C Box Tote
Films
(Note: Team Epiphany and I did not create these videos, however we did write treatments.)