Club C Collection (Influencer Campaign)
About
The Reebok Club C was under-the-radar.
Known in smaller circles, not the masses.
Its power was that it was never worn by one type of person.
Adapating to whoever wore it — skaters, punks, preps, you-name-it.
The “club” is open to all.
So we took that white sneaker and treated it like
a blank canvas for three artists, with one invitation: join the club.
The Reebok Club C was under-the-radar.
Known in smaller circles, not the masses.
Its power was that it was never worn by one type of person.
Adapating to whoever wore it — skaters, punks, preps, you-name-it.
The “club” is open to all.
So we took that white sneaker and treated it like
a blank canvas for three artists, with one invitation: join the club.
Coltrane Curtis (CCO)
Hannah Sider (Photographer)
An influencer brief became a much bigger PR story.
The campaign surpassed all KPIs and we even held
an exclusive launch for the collection at the New Museum.
Hannah Sider (Photographer)
An influencer brief became a much bigger PR story.
The campaign surpassed all KPIs and we even held
an exclusive launch for the collection at the New Museum.
Uzumaki Cepeda
Faux-Fur Club C Tassels
The Club C Collection, 3 amorphous accessories inspired by 3 influential creators from different “clubs.”
We made fur tassels for the sneakerheads, a tie-dyed sweatsuit for the skaters,
and a chainstitched tote with a leather handle for all the modern-day preps.
Jimmy Gorecki
Tie-Dyed Sweats
Brian Blakely
Club C Box Tote
