Club C Collection (Influencer Campaign)
About
The Reebok Club C was under-the-radar.
Known in smaller circles, not the masses.
Its power was that it was never worn by one type of person.
Adapating to whoever wore it — skaters, punks, preps, you-name-it.
The “club” is open to all.
So we took that white sneaker and treated it like
a blank canvas for three artists, with one invitation: join the club.
The Reebok Club C was under-the-radar.
Known in smaller circles, not the masses.
Its power was that it was never worn by one type of person.
Adapating to whoever wore it — skaters, punks, preps, you-name-it.
The “club” is open to all.
So we took that white sneaker and treated it like
a blank canvas for three artists, with one invitation: join the club.
Greg Bruce (Creative)
Coltrane Curtis (CCO)
Hannah Sider (Photographer)
An influencer brief became a much bigger PR story.
The campaign surpassed all KPIs and we even held
an exclusive launch for the collection at the New Museum.
Coltrane Curtis (CCO)
Hannah Sider (Photographer)
An influencer brief became a much bigger PR story.
The campaign surpassed all KPIs and we even held
an exclusive launch for the collection at the New Museum.
Uzumaki Cepeda
Faux-Fur Club C Tassels
The Club C Collection, 3 amorphous accessories inspired by 3 influential creators from different “clubs.”
We made fur tassels for the sneakerheads, a tie-dyed sweatsuit for the skaters,
and a chainstitched tote with a leather handle for all the modern-day preps.
Jimmy Gorecki
Tie-Dyed Sweats
Brian Blakely
Club C Box Tote
