Club C Collection (Influencer Campaign)
About
Back in 2019, the Reebok Club C was a bit of a sleeper.
Known in smaller circles, not the masses.
It wasn’t worn by just one type of person.
It’s multifaceted, shape-shifting.
Adapting to whoever wore it — skaters, punks, preps, you-name-it.
The “club” is open to all.
So we took that under-the-radar white sneaker and
treated it like a blank canvas for three artists with one invitation: join the club.
Back in 2019, the Reebok Club C was a bit of a sleeper.
Known in smaller circles, not the masses.
It wasn’t worn by just one type of person.
It’s multifaceted, shape-shifting.
Adapting to whoever wore it — skaters, punks, preps, you-name-it.
The “club” is open to all.
So we took that under-the-radar white sneaker and
treated it like a blank canvas for three artists with one invitation: join the club.
CW: Greg Bruce
CCO: Coltrane Curtis
Photographer: Hannah Sider
An influencer brief became a much bigger PR story.
The campaign surpassed all KPIs and we even held
an exclusive launch for the collection at the New Museum.
CCO: Coltrane Curtis
Photographer: Hannah Sider
An influencer brief became a much bigger PR story.
The campaign surpassed all KPIs and we even held
an exclusive launch for the collection at the New Museum.
Uzumaki Cepeda
Faux-Fur Club C Tassels
The Club C Collection, 3 amorphous accessories inspired by 3 influential creators from different “clubs.”
We made fur tassels for the sneakerheads, a tie-dyed sweatsuit for the skaters,
and a chainstitched tote with a leather handle for all the modern-day preps.
Jimmy Gorecki
Tie-Dyed Sweats
Brian Blakely
Club C Box Tote
