O-1, presented by Greenhouse
Client: Greenhouse (Footlocker)
Agency: Team Epiphany
Director: Tom Bender
O-1 is a new sub-brand founded by Dao-Yi Chow, co-founder of Public School New York, to create eco-conscious products preparing us for a socially responsible future.
We launched O-1 through Footlocker’s Greenhouse with a limited drop of 400 pairs of adidas Parley 4D Run.
In order to receive access, customers had to help clean up a beach or participate in our fundraising run in Miami. Giving a sneaker raffle some real rationale. Because O-1’s mission is to turn hype into hope, one good deed at a time.
We launched O-1 through Footlocker’s Greenhouse with a limited drop of 400 pairs of adidas Parley 4D Run.
In order to receive access, customers had to help clean up a beach or participate in our fundraising run in Miami. Giving a sneaker raffle some real rationale. Because O-1’s mission is to turn hype into hope, one good deed at a time.
Social assets furthered the O-1 initative and launch with environmentally-conscious tid-bits.
