My Car Wears Coopers (Goodyear)
About
Tires.
Usually, they’re all about tech, specs, and mud (somehow).
We wanted to treat them more like sneakers, since they’re essentially shoes for cars. That opened up a rich world to tell stories between drivers and their Cooper-wearing cars, all told through the visual stylings of Jaron Albertin.
Tires.
Usually, they’re all about tech, specs, and mud (somehow).
We wanted to treat them more like sneakers, since they’re essentially shoes for cars. That opened up a rich world to tell stories between drivers and their Cooper-wearing cars, all told through the visual stylings of Jaron Albertin.
Credits
Jack Graham (ACD)
Felipe Pavani and Jimmy Burton (CD)
Estefanio Holtz (ECD)
Erica Roberts (CCO)
Jaron Albertin (DIR)
Adam Robinson (ED)
Barking Owl (SOUND)
Jack Graham (ACD)
Felipe Pavani and Jimmy Burton (CD)
Estefanio Holtz (ECD)
Erica Roberts (CCO)
Jaron Albertin (DIR)
Adam Robinson (ED)
Barking Owl (SOUND)
