Built by New York (75th Anniversary Campaign)
About
What do the Knicks, Nas, and all of New York share in common?
They’re all built different, down to their DNA.
Built by that junkyard dog tenacity running rampant up in Rucker.
By fur coat warm-ups only Clyde could glide in.
By that indescribale nature that makes a New Yorker, a New Yorker.
Consider the 75th Anniversary of the Knicks celebrated.
Bing Bong.
What do the Knicks, Nas, and all of New York share in common?
They’re all built different, down to their DNA.
Built by that junkyard dog tenacity running rampant up in Rucker.
By fur coat warm-ups only Clyde could glide in.
By that indescribale nature that makes a New Yorker, a New Yorker.
Consider the 75th Anniversary of the Knicks celebrated.
Bing Bong.
Credits
Jack Graham (AD)
Jason Campbell (CCO)
Alex Little and Karsten Jurkschat (GCD)
Miko Lim (DIR)
Federico Forlani (VFX)
Nas (VO)
This was a COVID Production.
Played on social, digital, TVC and the jumbotron of MSG.
Shots article
Jack Graham (AD)
Jason Campbell (CCO)
Alex Little and Karsten Jurkschat (GCD)
Miko Lim (DIR)
Federico Forlani (VFX)
Nas (VO)
This was a COVID Production.
Played on social, digital, TVC and the jumbotron of MSG.
Shots article
FLASH TREATMENT
A mash-up of imagery, film, and audio merging multiple eras of Knicks history into one story.
The city, the fans, and the history mesh together to form shifting portraits
of the past, present, and future of one of the greatest sports franchises ever.
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The city, the fans, and the history mesh together to form shifting portraits
of the past, present, and future of one of the greatest sports franchises ever.
