Archive


NUMB IN AMERICA - (2016)


Some believe we're numb to gun violence.
Emotionless to every mass shooting.
Accustomed to only sending our #thoughtsandprayers.

When a school shooting happened an hour away from our campus we wondered:
“What if ours was next?”

37th Television Academy Emmys 2nd Place Winner





 







I’m the short one.




MUSIC VIDEOS - (TIN) 



I’ve helped my friend Tin make some music videos over the years.
A lot of the ideas mainly dealt with identity, vulnerability and anything else from the source material of Tin’s heart.
Different credits on each.

















NORMABLES - (SPEC)



Introducing Normables, lunchbox disguises for ethnic meals so that ignorant people don’t feel uncomfortable looking at your lunch and are less likely to taunt you.

Inspired by the kids who said my shrimp chips were gross. :-)
*Open to all investors*


Art Direction + Design: Min Yeong





The website depicts the everyday cafeteria and how Normables help you maneuver through it.









The Chopstick-Fork.
Cafeteria Camo.
Each Normable kit comes with its very own Capri Scent that actually smells like Sloppy Joes, Pizza, etc. But it’s disguised with common juice flavors like Orange, Red, and Green.









Get yours today and recieve the full whitewashing kit!!!




ECONOMIST APP - (SPEC)



Smartphones quickly went from “tools for connection” to becoming considered little devices of chaotic energy. Weapons for doomscrolling. Endless distractions. Technology that ruins you.

The only reason you should keep these abominations?  For The Economist App.

We basically took the tone and iconography of Economist and made it look like it’s the saving grace for smartphones.  
Art Direction + Design: Min Yeong















From PDX. Based in NYC.