Greg (the) Bruce is a writer and associate creative director in Brooklyn. As if Brooklyn needed any more creative directors.


             ︎︎︎About
             ︎︎︎Writing
             ︎︎︎Film

             ︎︎︎Contact




I don’t believe in signs.
Unless apocalyptic street art is trying to warn me.


(Name as apocalyptic street art.)



Education


University of Oregon
Journalism B.S.
Raised by a Korean mom & British dad in Portland, OR.
Raised on 106&PARK, Blur, & a hand-me-down N64.
My media diet’s evolved except for an occasional
Goldeneye game & a monthly listen to Int’l Player’s Anthem.


I’m an ACD at BBH. Jack Graham is the art director and my well-dressed better half. I wonder if anyone calls themselves word directors. That would be kind of cool.



Notable Clients


New York Knicks
Heineken
NBA
Footlocker
WhatsApp
HBO
Goodyear (Pitch Win)
Duracell (Pitch Win)
Coinbase



Experience


ACD | BBH USA | Oct 2023 -

Senior Creative | BBH USA | May 2022

Creative
| Translation NY 2020 - 2022

Senior Creative |
Team Epiphany 2018 - 2020

Copywriter |
JWT NY ︎ 2016 - 2018

Padawan | Virtue (formerly Carrot 🥕️︎)


Recognition


Clio: Gold — Direct
Clio: Silver — Film
Clio: Bronze — Public Relations
Clios Shortlist x 3
Radio Mercury Awards Finalist x 6
College Emmy Awards - 2nd Place
One Show Merit Award

Most important thing about me 


I have a Google Drive folder with 200 ringtones of various rapper ad-libs, mnemonic devices, catch phrases, and laughs.

Most Annoying: Wiz Khalifa Laugh.m4r
Least Annoying: Lil B Swag.m4r


From PDX. Based in NYC.